Joico Inner Joi Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage. Creates a rich-yet-gentle lather that envelops tired strands with positive reinforcement.
Benefits:
- 90% naturally-derived ingredients*
- Rich lather
- Gentle cleansing
- Free of SLS/SLES sulfates**
*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Benefits:
- 90% naturally-derived ingredients*
- Rich lather
- Gentle cleansing
- Free of SLS/SLES sulfates**
*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Apply to wet hair. Lather. Rinse. Follow with Strengthen Conditioner or Masque.
Ingredients: AQUA (WATER, EAU), SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, DECYL GLUCOSIDE, SODIUM METHYL 2-SULFOLAURATE, PEG-120 METHYL GLUCOSE TRIOLEATE, BETAINE, GLYCERIN, LAURYL GLUCOSIDE, PHENOXYETHANOL, PARFUM (FRAGRANCE), SODIUM BENZOATE, SCLEROTIUM GUM, CITRIC ACID, DISODIUM 2-SULFOLAURATE, DIOLEOYLETHYL HYDROXYETHYLMONIUM METHOSULFATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM GLUCONATE, PANTHENOL, PROPANEDIOL, PROPYLENE GLYCOL, COCOS NUCIFERA (COCONUT) OIL, ISOAMYL LAURATE, CRAMBE ABYSSINICA SEED OIL, BENZYL ALCOHOL, ETHYLHEXYL OLIVATE, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, HYDROLYZED JOJOBA ESTERS, SQUALANE, METHYL OLEATE, POTASSIUM SORBATE, BIOTIN, SODIUM HYDROXIDE, HEXYL CINNAMAL, LIMONENE, ALPHA-ISOMETHYL IONONE.
