LOMA Violet Shampoo easily works into blonde or grey hair to neutralize yellow tones and enhance your color. This ultra-pigmented blue/violet shampoo works especially well on brassy tones. Brightens blonde and grey hair while leaving it shiny and soft.

Benefits:

- For grey & blonde hair

- Sulfate, gluten, soy and paraben-free cleansing

- Brightens grey and blonde hair

- Highly pigmented; the most effective toning shampoo on the market

- An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones

Wet hair, apply desired amount, lather, rinse and follow with LOMA Violet Conditioner.

Ingredients: Aloe barbadensis leaf juice, water (aqua), sodium cocoyl isethionate, distearyl phthalic acid amide, propanediol, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl 2-sulfolaurate, sodium methyl cocoyl taurate, persea gratissima (avocado) oil, creatine, panthenol, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract, foeniculum vulgare (fennel) seed extract, helianthus annuus (sunflower) seed extract, dimethicone, polyquaternium-7, cetrimonium chloride, disodium 2-sulfolaurate, guar hydroxypropyltrimonium chloride, glycerin, xanthan gum, benzyl alcohol, gluconolactone, chlorphenesin, sodium benzoate, potassium sorbate, citric acid, lavandula angustifolia (lavender) oil, citrus nobilis (mandarin orange) peel oil, citrus aurantium dulcis (orange) peel oil, anthan chamomile) oil, citrus paradisi (grapefruit) peel oil), limonene, coumarin, ext. violet 2 (ci 60730), basic blue 99.