Moroccanoil Blonde Perfecting Purple Shampoo counteracts unwanted yellow and orange hues with violet pigments and helps repair hair from the inside out with ArganID technology. The gentle cleansing formula contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID technology to help repair hair from the inside out.

In an independent study on consumers ages 18 to 65, after 1 application:

- 91% said it refreshes dull highlights

- 92% said brassiness was toned down on blonde or grey hair

Massage through wet hair and scalp. Leave on for 3 to 5 minutes. Rinse well. Follow with your favorite conditioner.

Ingredients: Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropylamine Oxide, Parfum/Fragrance, Guar Hydroxypropyltrimonium Chloride, Argania Spinosa (Argan) Kernel Oil, PEG-40 Hydrogenated Castor Oil, Acrylates Copolymer, PEG-150 Distearate, Glycol Stearate, Hydroxyacetophenone, Algin, Glycerin, Chitosan, Trideceth-9, C12-13 Pareth-9, C11-15 Pareth-7, C12-16 Pareth-9, Silica Dimethyl Silylate, Isopropyl Alcohol, Trideceth-12, Citric Acid, Coconut Acid, Cocamidopropyl Dimethylamine, Caprylyl Glycol, Cetrimonium Chloride, Sodium Glycolate, CI 60730 (Ext. Violet No. 2), Trimethylsiloxyamodimethicone, Caprylic/Capric Triglyceride, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Linalool.