Purology Strength Cure Best Blonde Shampoo is formulated with the Strength Cure Asta Repair , this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, our exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones.

Discover the perfect balance of strength and velevty softness for your best blonde yet!

Key Benefits:

- Purple shampoo

- Created with violet toning properties

- Perfect for all shades of color-treated blonde, lightened, or highlighted hair including lifts, highlights and balayages

- Sulfate-Free Shampoo

- 100% Vegan

Apply a quarter-sized amount of the purple shampoo to the scalp area of wet hair and lather. Wait 1-15 minutes. Rinse. Repeat if necessary. Follow with Purology Strength Cure Best Blonde Conditioner. In case of contact with eyes, rinse them immediately.

Warm Blondes: Wait 1-3 minutes before rinsing

Neutral Blondes: Wait 3-5 minutes before rinsing

Cool Blondes: Wait 5-15 minutes before rinsing

Ingredients: AQUA / WATER, DISODIUM LAURETH SULFOSUCCINATE, COCAMIDOPROPYL BETAINE, CITRIC ACID, TAURINE, SODIUM COCOYL ISETHIONATE, SODIUM HYDROXIDE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, DECYL GLUCOSIDE, SODIUM CHLORIDE, PPG-5-CETETH-20, POLYQUATERNIUM-10, PARFUM / FRAGRANCE, AMODIMETHICONE, COCO-BETAINE, HYDROGENATED COCONUT ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CI 60730 / EXT. VIOLET 2, CAMELINA SATIVA SEED OIL, SODIUM ISETHIONATE, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA OIL / OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, SODIUM ACETATE, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIM BENZOPHENONE-4, SODIUM BENZOATE, ISOPROPYL ALCOHOL, ORCHIS MASCULA EXTRACT, PHENOXYETHANOL, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE, MELANIN, PENTYLENE GLYCOL, ETHYLHEXYLGLYCERIN