How blondes keep it cool. This ultra-violet shampoo tones yellow, brassy hues and brings out the best and brightest shades of blonde, silver, and gray. Packed with bond cure technology, vegan protein, and plant butters-- this shampoo repairs and hydrates damaged strands for shinier, healthier-looking hair.

Features:

- Purple pigments counteract harsh brassy, orange tones

- Enhances shine and softness

- Boosts hair health

Massage through wet hair. Rinse. Toning results will depend on porosity and length of time left on hair. Clinically proven to tone, repair, and moisturize damaged hair when used with the Bust Your Brass Conditioner.

Ingredients: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glycol Stearate, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage) Seed Oil, Persea Gratissima (Avocado) Oil, Mangifera Indica (Mango) Seed Butter, Butyrospermum Parkii (Shea) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Flower Extract, Chamomilla Recutita (Chamomile) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Disodium EDTA, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propyleneethyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Violet External 2 (CI 60730).