Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine.

Benefits:

- Restores moisture and adds shine

- Neutralizes brass

- Tones blonde hair for brighter, more vibrant color

Apply to wet hair, lather, rinse.

Ingredients: Water (Aqua/Eau), Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Glycol Stearate, Cocamide MIPA, Sodium Hyaluronate, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Sesamum Indicum (Sesame) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Glycine Soja (Soybean) Oil, Tocopherol, Chamomilla Recutita (Matricaria) Flower Extract, Zingiber Officinale (Ginger) Root Extract, Taraxacum Officinale (Dandelion) Extract, Oryza Sativa (Rice) Extract, Dicaprylyl Ether, Decyl Glucoside, Citric Acid, Polyquaternium-73, Glyceryl Oleate, Potassium Sorbate, Aminomethyl Propanol, Sodium Isethionate, Polyquaternium-4, Glycerin, Caprylyl Glycol, Sodium Hydroxide, Polyquaternium-7, Sodium PCA, Urea, Isopropanolam, Sodium Benzoate, Trehalose, Dextrin, Leuconostoc/Radish Root Ferment Filtrate, Polyquaternium-51, Ascorbyl Palmitate, Glyceryl Stearate, Lecithin, Ethylhexylglycerin, Phenoxyethanol, Fragrance (Parfum), Ext. Violet 2 (CI 60730).