Joico Blonde Life Brightening Shampoo is the perfect choice for any bleached, double-processed, or high-lifted blonde hair. This gentle formula lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.

Key Benefits:

- Sulfate-free, brightening shampoo

- Gently lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather

- Ideal for any bleached, double-processed, or high-lifted blonde hair

- Exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up shine

Apply to wet hair. Lather. Rinse well.

Ingredients: WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, ISOPROPYLAMINE DODECYLBENZENESULFONATE, COCAMIDE MIPA, DECYL GLUCOSIDE, GLYCOL STEARATE, GLYCERYL CAPRYLATE/CAPRATE, PHENOXYETHANOL, CALOPHYLLUM INOPHYLLUM SEED OIL, COCOS NUCIFERA (COCONUT) OIL, ARGININE HC