Time for a treatment that embraces YOUR shade of blonde! Joico Blonde Life Color Enhancing Masque in Violet helps refresh your unique blonde tone by neutralizing unwanted warmth. Feel the luxurious transformation and watch your 'do stay true for up to three washes.*

*When using Blonde Life Shampoo

Benefits:

- Color enhancement lasts up to 3 washes*

- Reduces breakage by 60% in a single use**

- Reduces brassiness and yellow tones for a cool blonde tone*

- Hair feels hydrated after first use

- Helps detangle beautifully

- 96% naturally-derived formula***

*When using Joico Blonde Life Shampoo

**Against combing breakage on damaged hair when, used with Joico Blonde Life shampoo vs. untreated damaged hair.

****According to Global ISO 16128 Standard, 96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 96% of the formula.

Apply to clean, damp hair (Blonde Life Violet Shampoo recommended). Comb through evenly. Leave on for 5 minutes. Rinse.

Ingredients: Aqua (Water, Eau), Isoamyl Laurate, Behenyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Glycerin, Cetyl Alcohol, Olus Oil (Vegetable Oil, Huile Végétale), Phenoxyethanol, Parfum (Fragrance), Isopropyl Alcohol, Cocos Nucifera (Coconut) Oil, Caesalpinia Spinosa Gum, Sodium Gluconate, Ethylhexylglycerin, Citric Acid, Sodium Citrate, Phosphatidylcholine, Calophyllum Inophyllum Seed Oil, Arginine HCl, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Benzyl Alcohol, Gardenia Taitensis Flower Extract, Sodium Hydroxide, Limonene, Linalool, HC Blue No.16, Basic Red 51, CI 60730 (Ext. Violet 2).