The unique color-correcting formula of the Joico Color Balance Purple Shampoo preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. The Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters and shine with each and every use.

Features:

- Preserves cool platinum blondes and silver foxes

- Multi-Spectrum Defense Complex helps protect color against fading

- Bio-Advanced Peptide Complex delivers root-to-tip repair

- Fights against frizz

- Strengthen hair's natural defenses

Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.