Gently nourishes each strand with the strength, bounce, and polish fatigued hair really needs. Joico Inner Joi Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.
Benefits:
- 95% naturally-derived ingredients*
- Helps strengthen hair & reduce breakage***
- Replenishes lost moisture & leaves hair feeling soft
- Renews hair s healthy appearance
*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
***Against combing breakage on damaged hair vs. a non-conditioning shampoo





























