This ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. Use No.4P to neutralize brassy hair and yellow tones for brighter, softer, stronger blond hair, gray hair, or highlighted hair. Effective on natural and color-treated hair.

Benefits:

- Repairs

- Hydrates

- Brightens

- For all blonde, lightened, and grey hair

- Scientifically Proven: 3x Brighter*

*Compared to top purple shampoos

1. Distribute evenly between palms first.

2. Apply to wet hair. Lather fully.

3. Leave on for 1-3 minutes. Rinse well.

For more intense toning, leave on hair up to 5 minutes. Follow with No.5P Blonde Enhancer Toning Conditioner for maximum toning results.

Use weekly or as-needed.

Ingredients: Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).