Show off the best of your light, bright color using Paul Mitchell Platinum Blonde Shampoo. Featuring a violet-tinted formula, this shampoo enhances blonde, gray, silver and white hair. It gets rid of brassiness and softens locks. Conditioning ingredients and extracts in the color-safe cleanser improve hydration and shine, too. Enjoy this color-enhancing shampoo knowing it's cruelty-free, vegan and free of parabens.

Features:

- Removes brassiness and enhances color

- Softens hair

- Adds hydration and shine

- Contains conditioning ingredients and extracts

- Color-safe formula ideal for blonde, gray, white and silver hair

- Paraben-free shampoo is also vegan and cruelty-free

Wet hair. Lather and allow to remain on hair for one to five minutes. Rinse.

Ingredients: Aqua (Water, Eau), Sodium Myreth Sulfate, Alcohol, Cocamidopropyl Betaine, Glycerine, Cocamidopropyl Betaine, Glycerine, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Choride, Methylchloroisothiazolinione, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol.